SecureIT 2007 Event Information

1. Attendees & Demographics: This event is national in scope. Our target audience covers two primary market segments. First we target decision makers in the Information and Network Technology departments of colleges and universities across the United States. Our research indicates that these individuals are typically senior managers or executives who control large IT budgets. To reach these individuals we use direct mail, targeted advertising in relevant academic and association journals and publications, and association marketing provided by some of our partner organizations. We expect that our promotional materials will reach at least 12,000 individuals directly, and many thousands more through the journal and publication advertisements.

Second, we market this event broadly to California K-12, healthcare, and business organizations. Our state focused marketing may include email, advertisements in focused news outlets, and association marketing through regional partners. We may also use radio as a mass marketing vehicle beginning in February and March 2007. We will be using e-mail strategies to target business in the state with 100 or more employees (based on Dunn & Bradstreet listings). Statistics for this market are difficult to specify because so much of this effort will be supported by regional partners. We can say with confidence that we expect this marketing effort will reach at least 50,000 organizations in the state through one method or another.

2. Attendance: We anticipate that at least 250, and up to 350 people will attend, and that they will represent the national audience fairly broadly. Still, it is likely that a significant number will be from the West Coast.

3. Exhibit Hall: Our exhibit space for this event is significant as we will be able to accommodate up to 40 vendors in 8x10 booths. Because we are limiting the total number of vendors, those vendors who do participate are more likely to get the attention of a larger segment of the total audience. We have also structured the program so that there are specific times set aside for attendees to visit the exhibit hall and we have planned activities in the exhibit area to draw our attendees to such events as the opening reception, a continental breakfast, and all breaks.  One major change is that we have extended the break time to 30 minutes (instead of 15 minutes) to give the participants more time to spend in the exhibit hall.  We will have scheduled drawings at a specific booth throughout the day; require all participants to visit each booth if they want to be eligible for a drawing, and have a business card or raffle ticket drawing for prizes.

4. Speaking opportunities: We do have a number of speaker opportunities set aside for sponsors and vendors.  For premier sponsors (Title, Diamond, and Platinum levels) we offer the opportunity to nominate a keynote or plenary session speaker.  As a sponsor you will have the opportunity to recommend a speaker for a concurrent session.  We can also accommodate "panel" opportunities where the sponsor would be able to put together an entire panel or provide a participant for a panel discussion.  All speaking opportunities are available on a first come first served basis and must be approved by the program committee before they are confirmed.

Again, If you would like to know more about specific opportunities please call Susan Summers at (909) 537-3986 or contact her via email at ssummers@csusb.edu.