SecureIT 2008 Event Information
Attendees & Demographics: This event is national in scope. Our target audience covers two primary market segments. First we target decision makers in the Information and Network Technology departments of colleges and universities across the United States. Our research indicates that these individuals are typically senior managers or executives who control large IT budgets. To reach these individuals we use direct mail, targeted advertising in relevant academic and association journals and publications, and association marketing provided by some of our partner organizations. We expect that our promotional materials will reach at least 12,000 individuals directly, and many thousands more through the journal and publication advertisements.
Second, we market this event broadly to California K-12, healthcare, government, and business organizations. Our state focused marketing may include email, advertisements in focused news outlets, and association marketing through regional partners. We may also use radio as a mass marketing vehicle. We will be using e-mail strategies to target business in the state with 100 or more employees (based on Dunn & Bradstreet listings). Statistics for this market are difficult to specify because so much of this effort will be supported by regional partners. We can say with confidence that we expect this marketing effort will reach at least 50,000 organizations in the state through one method or another. Attendance: We anticipate that at least 150, and up to 200 people will attend, and that they will represent the national audience fairly broadly. Still, it is likely that a significant number will be from the West Coast. Speaking opportunities: We do have a number of speaker opportunities set aside for sponsors. For premier lunch sponsors, we offer the opportunity to nominate a keynote or plenary session speaker. As a sponsor you will have the opportunity to recommend a speaker for a concurrent session. We can also accommodate "panel" opportunities where the sponsor would be able to put together an entire panel or provide a participant for a panel discussion. All speaking opportunities are available on a first come - first served basis and must be approved by the program committee before they are confirmed. -
Exhibit Area: Our exhibit area for this event will be housed in the same location as our lunch and keynote addresses. Because we are limiting the total number of vendors, sponsors will be given premium locations. We have also structured the program so that there are specific times set aside for attendees to visit the exhibit area during breaks.
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